business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC)
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in Tomball News
The X Games reboot, featuring familiar names like Scotty James and Eileen Gu, may seem like a distant development, but its impact could be felt in the Houston area. With the X Games' new team concept and season-long race for a title, local action sports enthusiasts may see more opportunities for engagement and participation. The fact that sports like snowboarding, skateboarding, and BMX biking are becoming team enterprises could lead to the establishment of local teams or leagues in the Tomball area, potentially drawing in new businesses and investments. Additionally, the X Games' presence in the region, although currently debuting in Sacramento, could lead to future events or competitions being held in the Houston area, bringing in tourism and revenue for local businesses. As the X Games continues to evolve, it will be interesting to see how its new format and team concept resonate with local fans and potentially shape the action sports landscape in Tomball and beyond.
About this story
Original reporting by KPRC 2 / Click2Houston (NBC) . Tomball News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business ·
Published: June 25, 2026 ·
Source: KPRC 2 / Click2Houston (NBC) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KPRC 2 / Click2Houston (NBC) and curated for Tomball News readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how Tomball News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Tomball News, or browse our daily briefing and topic hubs .
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